Friday, January 26, 2007

Fingers Crossed for some traffic

www.DogAdoptionGuide.com, Dog Adoption Guide, or Dog-Adoption-Guide.com all of these are my sites and ideas. I updated the sales page on to market my Dog Adoption Guide. Included in the site is a place for people to register for a e-newsletter I will be sending out to people who are interested in dogs.

I put new ads on Google, in hopes of doing some split testing. For all of you non Internet Marketer people, that means I run two different ads to see which one pulls in the most traffic. The winning ad will get changed slightly and the winning original ad and the new ad will run. I will do this until my click thru rate is something over 5%. Again for all of you non Internet Market readers, click thru rate is the number of times your ad shows (when people search for a specific word or phrase in Google) divided by the number of times your ad is clicked on.

Internet Market standard is around 2% to 5%. Depending on the keyword I use, my rate is as high as %25, however, this is for very few searchs on a keyword.

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Wednesday, January 10, 2007

Launch Day 3 Internet Marketing Site

Dog Adoption Guide.... feeling really discouraged today! Did some research on how to get my site popular without spending so much money everyday.

After searching several sites, I wandered over to Darren Rowse's site Pro Blogger and read several of his suggesting specifically 31 Days to Building a Better Blog. I am really not interested in setting up a blog, and definately I can't wait 18 months to get some decent traffic, but I found his advise noteworthy and it made alot of sense.

Late tonight I sent an email off to Andrew and Daryl. I signed up for the mentorship program Daryl and Andrew have at AndrewandDaryl.com. Not sure if I was loosing customers with the entry sales page Dog Adoption Guide. Since Google Analytics allows me to track each and every page on my site, I am able to tell which pages people have visited and where they have left my site. Since my customers payment are taken care of by ClickBank, I can not track to see if my customers have even gotten to my payment page.

I am looking into using Google payment for a different option. Since I will be hosting the payment portion of my site. Not sure exactly what is going to be involved with putting together the Google Payment portion of Dog Adoption Guide.

Results for Day 3:
183 Visits
cost $40.12
$0.22 per visit
paying customers ZERO

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Monday, January 08, 2007

Internet Marketing Launch Day

Today I officially launched http://dogadoptionguide.com. After a few months of planning, reading, researching, and procrastinating I finally launched my site.

Google Adwords is a fantastic tool. The analytics portion gives you everything you could have ever wanted to know about the traffic and keywords. I've checked it no less than 100 times today. So I am a bit obsessed. Running Google Adwords is like sitting in the back of a cab, you never know how long it is going to take, if you are going to get there, and how much it is going to cost you.

Well, since Google Adwords allows you to set your daily budget, I set it to what I thought was a great limit only to raise it later in the day when my ad suddenly disappeared!!

Results for Day 1:
43 visits
55 page views
$10.88

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