New Business

Recently I found a new business to get involved in. Some people may call is a J-O-B. Honestly, I am suprised at how much I enjoy it and they even pay me! Sssshhhhhh!! Don't tell because I really could use the money to pay off some bills.

I won't disclose the job, but those that know me personally know the company I am working for. In fact, a few of my closest friends even have bought one of the products the company sells.

What I wil tell you is I am learning that the job comes as second nature to me. Basically I am a construction project manager. The company is building out a 30,000 sq ft space and I am responsible to keep the company in the loop with the general contractor and push the general contractor to keep on schedule. It is a ton of coordination and insuring all the little pieces don't get dropped along the way.

On a side note, at a recent meeting I attend, an associate and I were speaking and exchanged ideas on how to develop and promote our respective websites more effectively. Her advice was received well by me, as I have worked on updating my DogAdoptionGuide.com site with a few more pages. Dog names, about me, pet safety, and dog names are the newest pages. Look for a few more in the coming day and in the next week look for a new index page to link everything thing together for better navigation.

Internet Marketing is back on the table for me and will continue to offer my suggestions on promoting your website.

Internet Marketing Tools

Reading a new blog today I found a Internet Marketing tool that should help myself and others keep their site's keywords high, but not too high.

Keyword Density Analyzer Tool. From doing analysis on my own site www.DogAdoptionGuide.com I discovered my keyword density did not match the keywords I am marketing my product to.

Using this keyword tool, I analyzed other pages for internet marketing. One that markets AdWords came up with this keyword density: Adwords (used 179 times on the page), adwords miracle (36 times), and google adwords (11 times).

Under the Webpage analysis the author used "search engine" which is a poisonous word. Additionally, the keyword tool suggested the page is too big.


Looking at a competing internet marketers site, I used the keyword tool. The keyword density for dog (46 times) dog adoption (26 times). Looks like I need to go back and do a rewrite of my page to include much much more of my keywords on the page!


Hint: incorporate your keywords list into your sales page. This will give you better organic search, which means you won't have to spend as much money to get traffic to your site!

Woke up to a Realization

After about an hour or so of discussion before bed, I woke up with the realization in a few months from now I will be working for someone else again. It is with much pain and sadness, that I will need to spend a few hours each day trying to be whatever a prospective employer wants me to be instead of what I know I can be.

I do not look upon this change as failure so much as a lack of trying hard enough. It seems although I do spend several days working more than 12 hours a day, I do not feel I spend enough time on what matters go get my idea off the ground.

Honestly, this is my only the first venture of my own. For the past several years I have doodled business ideas during meetings, lunch, and in the middle of the night. Time and money were not the things that held me from moving forward with my ideas, although most people would say that is why they do not. The reason why is, 1) I had no idea how to do it 2) I was not willing to make the commitment 3) possibly I had a choice not to do it because I was making enough money everyday to put food on the table

I will never stop coming up with ideas, they bounce around in my head all day long even when I don't want them to. When I am employed it is all I can think about, what can I do, or make, or create, or design to keep from being trapped at this desk everyday for the rest of my life.

My frustration with myself grows on a daily basis, for some reason I just can't engage the same way other people do. I have always prided myself on being able to see things other people can't, but that really is not a quality that should be valued. The real value is being able to follow through with your idea, from cradle to grave. My idea is still in it's infancy, just barely crawling and I need to put it down.

Seeking Advice

I sent an email off to Annette at AndrewandDaryl.com in hopes of soliciting her feedback. She works as an Internet Marketer. She recommended I make a few changes to my sales page, www.DogAdoptionGuide.com which I did, and hopefully she will provide some more feedback so I can convert more visitors to customers. For non Internet Marketing readers, when someone goes to your page, they are a visitor. When someone registers or buys they are customers.

My Ad Words are back up on Google to see what kind of numbers I pull in for the next couple of days. Hopefully, I can get some decent numbers. Additionally, I will be changing my site based on the feedback I receive from Annette, the Internet Marketer.

Even Internet Marketers Need to Eat

Like the headline reads, even in Internet marketing we get hungry. Sitting in front of the computer all day, writing and analyzing, really can build an appetite.

A friend of mine calls me a "food nerd". I know it is meant as a compliment because I prefer the great food, not just good food. Finding great food is harder than it sounds.

The first ingredient in great food is freshness, where I live that is nearly impossible to find even at $8 a pound. An example would be fresh ginger. Many of you reading are thinking fresh ginger when will I ever use that?

The second ingredient in great food is sharing. Great food always tastes better to have someone to share it with. Think about your favorite foods, do you enjoy them more by yourself or when you have someone to share them with?

The last ingredient in great food is a great recipe. Growing up my mom didn't use a recipe, she would open a box and add meat. As my experience with food grew, I learned there was a better and healthier way to prepare your food. Since I wasn't taught to cook, just to warm food up, I find using a recipe helps me to be successful in the kitchen. Most chefs don't use a recipe, however I prefer to use them, and am quite successful when I do.

This recipe is for my sister Heather. She also enjoys great food and I hope that she enjoys this recipe as much as I have. Here is the copykat recipe for PF Chang's Mongolian Beef I use.

Recipe Zaar receives decent traffic as purported by Alexa.com. If this recipe is any indication of the quality of their recipes, you may want to download several of them just.

Enjoy your day, and enjoy every meal!

New Marketing Plan

I went to bed last night thinking about what I need to do to be a successful not as only an Internet Marketer but accountable to myself and my ideals.

With all that running around in my head, I awoke this morning at 4:30 a.m. to the little bear scratching me to tell me he would like to go outside. After our walk in the horrible cold, I lay down to fall asleep but my mind was still racing.

Over the past several hours I developed a new marketing plan to #1 help people understand the responsibility that goes along with agreeing to take care of a dog, or adopting a dog. #2 getting traffic to my site. #3 selling my Dog Adoption Guide, after all isn't that what Internet Marketing is all about? #4 developing more products in the dog niche.

Launch Day 2

Many people are visiting my ad and my website, but not a single sale yet. I knew it wouldn't be easy but I thought I would at least sell 1 ebook.

Just to insure I wasn't missing something I listened to a past episode from Jay and Sterling at Internet Business Mastery #19. Their suggestion was to get my customers to sign up as the #1 reason for your website. My site was set up to sell e-books instead of creating a customer list.

I searched the internet to take a look at other internet marketers site to see what they have. A few sites I visited before were set up at Jay and Sterling suggested.

I shot an email off to a friend of mine that helped me secure my site to see the cost and how long it would take.

Feeling a bit discouraged and if I should be more patient or if I really am just that bad at this.

Results for Day 2:
153 visits
$30.97

Internet Marketing Launch Day

Today I officially launched http://dogadoptionguide.com. After a few months of planning, reading, researching, and procrastinating I finally launched my site.

Google Adwords is a fantastic tool. The analytics portion gives you everything you could have ever wanted to know about the traffic and keywords. I've checked it no less than 100 times today. So I am a bit obsessed. Running Google Adwords is like sitting in the back of a cab, you never know how long it is going to take, if you are going to get there, and how much it is going to cost you.

Well, since Google Adwords allows you to set your daily budget, I set it to what I thought was a great limit only to raise it later in the day when my ad suddenly disappeared!!

Results for Day 1:
43 visits
55 page views
$10.88

Contract for Writer

I posted up an ad for a writer to help complete my 19 page outline for a Dog Adoption e-book. After trying numerous times to develop my ideas from outline to a book, I decided the best thing would be to get some assistance.

My specifications for the book were pretty basic, 14 size font, 50 pages, follow the outline, conversational style of writing, and in English. A few Internet Marketing sites I read/listen to recommended www.RentACoder.com. The site is great! Not only can you post for writing assignments, you can also contract for code to be developed, whole websites, or just look what other people are posting and contracting for.

My tentative goal is to have the book completed by Thanksgiving. I will keep you posted on my process.

Small Business Startup

Slowly, ever so slowly learning about how to promote my Dog Adoption Guide. Internet Marketing is a fast growing way to market information products, anything from e-books to informational DVDs. www.Clickbank.com is one of the companies that host the payment processing for information products. Internet Marketers use the service to securely take care of the payment side of the business.

I still have some apprehension to whether or not this is going to work. Had a job in sales for only 3 weeks last year, because it just felt fake. Selling and marketing my own product seems easier, but getting customers without a big company name may prove to be significantly more difficult.